Standard Procedure

View the Standard Procedure collection at THE ICONIC

Born from a love of the laid-back surf lifestyle, Standard Procedure delivers high-performance sun protection and everyday body care with a warm, retro-inspired edge. Designed for surfers, outdoor enthusiasts, and trend-conscious shoppers alike, the brand effortlessly blends 1970s nostalgia with modern, eco-minded values. Whether you are chasing waves from dawn until dusk or simply enjoying a sun-kissed afternoon at the beach, Standard Procedure offers the ultimate reassurance with formulas that are as protective as they are stylish. The brand speaks to those who value both aesthetic appeal and serious sun safety, making it a staple for any beach bag or bathroom cabinet.

THE ICONIC stocks a wide range of Standard Procedure essentials to keep your skin protected and nourished year-round. Discover their hero SPF 50+ sunscreen lotions and mineral sunscreens, crafted to provide heavy-duty, water-resistant coverage for long days in the surf. For targeted protection, their zinc sunscreen sticks offer a convenient, mess-free solution. Beyond suncare, the collection features soothing aloe vera moisturising gels to revive your skin after sun exposure, alongside refreshing body washes that capture the essence of an endless summer. With reef-friendly ingredients and a commitment to quality, exploring the Standard Procedure range at THE ICONIC ensures you are always ready for your next outdoor adventure.

Standard Procedure FAQs

Is Standard Procedure sunscreen suitable for both the face and body?

Yes, Standard Procedure’s SPF 50+ sunscreen is designed for everyday wear across both your face and body. The fast-absorbing, dry-touch formula is non-greasy and leaves no white cast, making it perfect for long days under the Australian sun. It is enriched with native Australian superfruits to nourish and protect your skin wherever you apply it.

Are Standard Procedure sunscreens reef-friendly?

Absolutely, Standard Procedure sunscreens are reef-friendly and free from harmful UV filters like oxybenzone and octinoxate. You can confidently hit the surf knowing your sun protection is also free from PABA and parabens. This eco-friendly approach ensures you are keeping both your skin and our beautiful oceans completely safe.

Is Standard Procedure suitable for sensitive skin and children?

Yes, the dermatologically tested formula is fragrance-free and gentle enough for sensitive skin and children aged six months and older. It features soothing Australian superfruits packed with antioxidants to help reduce skin irritation and redness. For complete peace of mind, we always recommend doing a quick patch test first.

How long is Standard Procedure sunscreen water-resistant?

Standard Procedure SPF 50+ sunscreen offers up to four hours of water resistance, making it the ultimate companion for your beach days and surf sessions. To maintain the highest level of sun safety, it is recommended to reapply every one to two hours. Make sure to lather up again immediately after swimming, heavy sweating, or towel drying.

Where are Standard Procedure products made?

Born under the blistering local sun, all Standard Procedure products are proudly made right here in Australia. They are ethically manufactured in a 100% solar-powered factory on the Queensland Sunshine Coast. Fully TGA-certified, these high-performance formulas are expertly crafted to withstand the harshest Australian conditions during your next adventure.