THE ICONIC is proud to be a B Corp Certified business. B Corp Certification, awarded by B Lab, recognises THE ICONIC has joined a global community of businesses, meeting high standards of social and environmental performance, accountability and transparency, committed to balancing profit with purpose meaning we are a business that meets the credible and verified standards of social and environmental performance, transparency and accountability.

We have been on the journey to obtaining our certification since 2023 with the assessment framework evaluating all aspects of our business.

It’s a framework to help keep us accountable and is a significant milestone in THE ICONIC’s our company’s 2030 People and Planet Positive journey. You can find out more about our People & Planet Positive strategy pillars here.

We’ve curated a B-Corp edit here to help you easily discover B-Corp Certified brands available on THE ICONIC.

The B Corp standards provide a holistic, credible, third party framework for us to benchmark ourselves against and identify areas for improvement.THE ICONIC achieved a Certification score of 82.9 against a minimum threshold of 80 under version 1.6 of the B Corp standards. This score reflects the programs and initiatives in place across our business and operations.

Governance: 15.3

Workers: 26.5

Community: 18.2

Environment: 20.4

Customers: 2.3

As is required of all B Corps, we’ll be working to implement an improvement roadmap over the next three years ahead of re-Certification under the new B Corp standards, to ensure we’re upholding our commitment of continuous measurable improvement.

Some of the key areas we were recognised for in the B Impact Assessment include:

Operational initiatives aimed at reducing our environmental footprint including using 100% renewable energy in our Fulfilment Centre, minimising our packaging waste and increasingly introducing recycled and recyclable materials

Strong people policies, prioritising internal promotions and capability building, as well as robust policies and procedures to ensure our people are safe and well both physically and psychologically

Embedding sustainability related governance and accountability including internal financial incentives linked to sustainability targets

Supplier engagement across our Own Brands and Third Party Brands, including social compliance due diligence and progressing the sourcing of products and materials aligned with social or environmental standards or certifications (over 1 in 5 products met one of more recognised standard or certification in 2025)

We recognise we have a long road ahead of us and are committed to continuous improvement aligned with the new B Corp Standards. Some of the key focus areas for us over the next three years include:

Reviewing and improving policies and processes across the business to uphold best practice standards as they evolve

Increasing the sourcing of products and materials aligned with social or environmental standards or certifications to 1 in 2 by 2030.

Engaging logistics and delivery providers to increase the percentage of low carbon logistics used in our delivery network

Continuing to participate in relevant industry collective action forums to advance social and environmental causes.

As an online retailer, we know packaging is important to protect your order and we also know it can contribute to waste if it isn’t managed responsibly. That’s why we focus on three things:

Reducing packaging where possible

Improving the materials we use (including post-consumer recycled content or certified renewable content where suitable)

Supporting responsible disposal by designing for better recyclability and using clear, up-to-date recycling labels

We know that the world of sustainability can be confusing, which is why we’ve created this handy glossary to help you understand exactly what different acronyms and sustainability terms mean as you read through our People & Planet Positive strategy. 

Carbon footprint A carbon footprint is the total greenhouse gas (GHG) emissions caused by an individual, event, organisation, service, place or product, expressed as carbon dioxide equivalent (CO2e).

Chain of Custody The chronological documentation or paper trail that records the sequence of custody, control, transfer, analysis, and disposition of materials, including physical or electronic evidence.

Circular Design Incorporates the principles of the circular economy, incorporating features into products and services that will eliminate waste and pollution, keep products and materials in use and regenerate natural systems. (Source: Ellen MacArthur Foundation: “Circular Design”

Circular Fashion A step away from the current take-make-waste model, towards a system in which fashion products are used more, made to be made again and made from safe and recycled or renewable inputs. (Source: Ellen MacArthur Foundation: “Vision of a Circular Economy for Fashion.”

Closing the Loop At the end of a product’s useful life, it can be remanufactured into a new product, reused for a different function or recycled in order to salvage materials. The aim is to eliminate waste.

CO2e Carbon dioxide equivalent, is the universal unit of measurement to indicate the global warming potential (GWP) of each of the six greenhouse gases, expressed in terms of the GWP of one unit of carbon dioxide. It is commonly used to express and measure the carbon footprint of an individual, event, organisation, service, place or product.

GHG Greenhouse gases (also known as GHGs) are gases in the earth's atmosphere that trap heat. Greenhouse gases absorb this infrared radiation and trap its heat in the atmosphere, creating a greenhouse effect. Some gases occur naturally and are also produced by human activities. The GHG Protocol has identified GHGs as the six gases listed in the Kyoto Protocol: carbon dioxide (CO2); methane (CH4); nitrous oxide (N2O); hydrofluorocarbons (HFCs); perfluorocarbons (PFCs); and sulphur hexafluoride (SF6).

Grievance Mechanism A grievance mechanism is a formal and usually anonymous complaint process that workers can use to raise concerns about negative impacts they may have suffered in their workplace.

Last-mile THE ICONIC defines last-mile as the last leg of the delivery journey, from the last processing point before final delivery to the customer.

Leather Tanning Tanning is the process of converting animal skin into leather,  whereby the protein structure of animal skin is permanently altered and treated to increase durability and avoid decomposition and discoloration. This process is traditionally extremely water intensive and involves the use of chemicals. In more recent years new technologies have been developed that are less reliant on chemical usage such as vegetable tanning.

NMV Net Merchandise Value (NMV) is defined as the value of goods (within both retail and marketplace) sold after actual and provisioned returns and rejections. Net of taxes (ie VAT or GST).

Own Brand Suppliers Direct suppliers and factories manufacturing THE ICONIC’s Own Brand products which include the following Brands: AERE, Atmos&Here, Calli, Chancery, Dazie, LOVER, Minima Esenciales, Staple Superior, The Fated, and Tussah.

Preferred Materials Materials that have been shown to have lower environmental impact compared to their respective traditional alternative according THE ICONIC’s Preferred Materials Benchmark.

Pre-Loved At THE ICONIC, to qualify as pre-loved, an item needs to have been previously owned, worn or used by at least one other person. Our Pre-Loved Edit may include items that have been: bought, but never worn; bought and worn once, or many times; rented and worn once, or many times. 

RAP A Reconciliation Action Plan (RAP) is a strategic document that sets out how an organisation is committing to contribute to reconciliation with Aboriginal and Torres Strait Islander peoples. There are four RAP types – Reflect, Innovate, Stretch and Elevate – which allow organisations to continuously and progressively develop their reconciliation commitments.

Renewable energy Renewable energy comes from natural sources or processes that are constantly replenished. It includes sources such as sunlight, wind, and geothermal heat. The difference between renewable and non-renewable energy is that renewable resources can naturally replenish themselves while non-renewable resources cannot. This means that non-renewable resources are limited in supply and cannot be used sustainably.

SBTi The Science-Based Targets initiative (SBTi) is a partnership between CDP, the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF). SBTi supports companies to determine their carbon reduction targets in accordance with the latest climate science and the goal of the Paris Agreement to keep global temperature rise this century well below 2 degrees above pre-industrial levels to avoid irreversible effects of climate change. 

SBT Science Based Targets are emissions reduction targets approved by the Science-Based Targets initiative. Targets are considered ‘science-based’ if they are in line with what the latest climate science deems necessary to meet the goals of the Paris Agreement.

Scope 1 emissions Scope 1 emissions are direct emissions from owned or controlled sources (i.e. fuels consumed by in-house machinery or company vehicles). GHG Protocol.

Scope 2 emissions Scope 2 emissions are indirect emissions from the generation of purchased energy used in directly operated sites. GHG Protocol.

Scope 3 emissions Scope 3 emissions are all indirect emissions (not included in scope 2) that occur in the value chain of the reporting company, including both upstream and downstream emissions (i.e. transportation and distribution, purchased goods and services, use and end-of-life of sold products, etc.). GHG Protocol.

Supply chain A supply chain is the network of all the individuals, organisations, resources, activities and technology involved in the creation and sale of a product. For THE ICONIC Own Brand products, our upstream supply chain is divided in five Tiers that cover all the production process from raw materials processing (Tier 5) through to final stage manufacturing (Tier 1).

Sustainability In 1987, the United Nations Brundtland Commission defined sustainability, and more broadly sustainable development, as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

Your go-to for all THE ICONIC’s key documents, targets and policies. 

GFG People & Planet Positive - 2025 Sustainability Report

THE ICONIC Supplier & Vendor Code of Conduct

THE ICONIC Animal Welfare Policy

THE ICONIC 2024 Modern Slavery Statement

THE ICONIC APCO 2024 Report & Action Plan